Biodiversity outside Mobimo’s business location, 2024

Praise sounds different. When the refurbishment of Mobimo-Hochhaus was completed in January 2001, the NZZ reported that the “refurbishment measures have turned a previously attractive industrial structure into an unattractive building,” and that “the second glass façade resembled “a gelatine glaze, a mask”.

This was a blow for the young Mobimo, given that it had announced it was building “Switzerland’s most modern high-rise” on Zurich’s Escher-Wyss-Platz, with low energy consumption and non-smoking offices. He probably “put [the criticism] out of his mind,” says Georg Horka, project manager at the time, today. “Or perhaps I never even read it?”

Someone else at the time immediately wrote an eloquent reply. “Something that polarises and provokes strong opinions can’t be completely without quality”, head of Mobimo Alfred Meili said. “The core concept behind this project was to turn what currently exists into a building for the future. And in that process, form follows function.” He went on to say that along with architectural quality, Mobimo promoted construction methods that were consistently environmentally friendly, also for commercial reasons. It was important here “to realise that the environmental questions of the 21st century cannot be answered with the design vocabulary of the 19th century.”

So, there it stood – the first low-energy and non-smoking high-rise in Switzerland. And it immediately aroused controversy, although the much-maligned façade was a genuine pioneering feat for the environment.

The former Sulzer administration building, built in 1972 and by then somewhat past its prime, had been for sale for some time in 1999, when one day Georg Horka’s phone rang. “Is this something you might be interested in?”, the caller wanted to know. Indeed, Horka decided. Because “I believed in the district,” he says. Even though its defining characteristic was a vast industrial wasteland. But there were also artists, underground clubs and the city’s statement of intent to create “a good new district”. “That made us sit up and take notice, it signalled a new start,” Horka says.

The native of Graubünden, in charge of architecture and project management at the young Mobimo, now had to persuade the Board of Directors of his vision. Three presentations were needed to win over the Board. They travelled to the area near Escher-Wyss-Platz in two cars and looked around. It was clear to them that the highrise is going to be quite something. But different to how some envisaged.

Georg Horka doesn’t like it when people refer to him as the father of sustainability at Mobimo. “That would be praising me too much,” he says. “It was teamwork.” Nevertheless, it was he who drove progress with his ideas when many people still thought that taking resources into account was only something for dyed-in-thewool Greens voters and head-in-the-clouds environmental dreamers.

Together with architects Rolf Läuppi and Heinz Zimmermann, Horka got down to business on the high-rise. The height of the building was increased by three floors to 15, and was given a “second skin” in the form of a glass façade that functioned as an air collector. This enabled the energy required for heating, ventilation and air-conditioning to be reduced by around 70%, as stated at the time. The remainder required came in the form of waste heat from the nearby household waste incinerator on Josefstrasse.

Pioneering environmental feat: Mobimo-Hochhaus was the first Minergie high-rise in Switzerland in 2001.

“SOMETHING THAT POLARISES CANNOT BE WITHOUT QUALITY.”

The project was far ahead of the sector’s standards for its time in other respects, too. Mobimo dispensed with oil and gas heating wherever possible. Instead, the company opted for geothermal probes and heat pumps. Moreover, well-being, which is today part of the social components of the ESG guidelines, was important. With the involvement of colour consultants, art on buildings and later also feng shui experts, the aim was to build in such a way that the residents were happy to be at home or working in Mobimo buildings. “Sustainability is a mindset,” Georg Horka says.

One that not everyone understood. “At first, ‘buildings without chimneys’ were even derided,” former Mobimo CEO Christoph Caviezel recalled. His predecessor Paul Schnetzer also wrote in the Handelszeitung in 2007 that “Energy efficiency is still barely talked about in residential construction. That has to change, because improving the environment on a global level starts locally.” Due to climate change, “the rules that currently apply in energy and building engineering have to be critically re-examined. After all, what is at stake for us all is the future of our planet.”

Mobimo systematically pursued its chosen path. An integrated sustainability section appeared in the 2011 annual report for the first time. “Properties have a long life, and hence the decisions made in the initial stages influence the environment and society for a particularly long time,” the report states. And a year later: “Mobimo wants to create the foundation for modern, healthy, responsible and environmentally compatible housing, working and living.”

“AT FIRST, BUILDINGS WITHOUT CHIMNEYS WERE DERIDED.”

The ongoing efforts were translating into numbers, the report found: the analysis of all existing Mobimo investment properties showed that properties built in 2008 and earlier consumed a total of over 232 kilowatt hours per square metre per year. The new buildings in the portfolio, in contrast, only required 83 kilowatt hours per square metre per year. Animal residents also felt the benefits of the sustainability efforts. On the roof of the Pfingstweid project in Zurich, for example, the real estate company provided special earth formations as homes for lizards in 2013.

And pioneers keep advancing. An endeavour is currently under way to use artificial intelligence to further reduce the energy and CO2 emissions of building stock. Another experiment is growing in front of the windows of the Mobimo headquarters in Küsnacht in the canton of Zurich. Instead of lawn, a colourful mixture of indigenous grasses and bushes is springing up; employees helped decide on the biodiverse redesign. If it works, the garden, which is currently in the trial stage, will be rolled out in the surroundings of real estate projects. There are already initial reports of success: “We really are seeing more butterflies,” says Vinzenz Manser, Head of Realisation.

And Mobimo-Hochhaus rebuked by the NZZ? It has outlasted its critics. Today, the city of Zurich’s website says: “The renovation made a beacon out of the high-rise.” And: “In the process, an energy-saving and environmentally friendly Minergie build was created.”